@font-face{font-family:"PP Neue Machina";src:url("../public/fonts/PPNeueMachina-Light.otf") format("opentype");font-weight:300;font-style:normal;font-display:swap}
@font-face{font-family:"PP Neue Machina";src:url("../public/fonts/PPNeueMachina-Regular.otf") format("opentype");font-weight:500;font-style:normal;font-display:swap}
@font-face{font-family:"PP Neue Machina";src:url("../public/fonts/PPNeueMachina-Ultrabold.otf") format("opentype");font-weight:800;font-style:normal;font-display:swap}
@font-face{font-family:"Manrope";src:url("../public/fonts/Manrope.ttf") format("truetype");font-weight:200 800;font-style:normal;font-display:swap}

:root{--bg:#f2f2f0;--card:#fff;--ink:#171717;--muted:#747473;--line:rgba(17,17,17,.10);--blue:#FE5314;--blue-dark:#c93d08;--purple:#8b4ce6;--radius:28px;--shell:min(1180px,calc(100vw - 48px));--left:250px}
*{box-sizing:border-box}
html{scroll-behavior:smooth;background:var(--bg)}
body{margin:0;background:var(--bg);color:var(--ink);font-family:"Manrope",sans-serif;font-size:16px;line-height:1.55;text-rendering:optimizeLegibility}
body.no-scroll{overflow:hidden}
a{color:inherit;text-decoration:none}
img{display:block;width:100%;height:auto}
button{font:inherit;color:inherit}
h1,h2,h3,p,figure,blockquote,dl,dd{margin:0}
h1,h2,h3,.brand-lockup,.impact-card strong,.statement,.result-copy h3{font-family:"PP Neue Machina",sans-serif;font-weight:500;letter-spacing:-.045em}
.page-shell{width:var(--shell);margin-inline:auto}
.scroll-progress{position:fixed;inset:0 0 auto;height:2px;z-index:100;background:transparent}.scroll-progress span{display:block;width:0;height:100%;background:var(--blue)}
.topbar{position:fixed;z-index:80;top:0;left:0;right:0;height:74px;padding:0 max(24px,calc((100vw - 1180px)/2));display:grid;grid-template-columns:1fr 340px 1fr;align-items:center;background:rgba(242,242,240,.78);backdrop-filter:blur(18px);border-bottom:1px solid var(--line)}
.back-link,.case-socials{font-size:13px;font-weight:700;letter-spacing:.02em}.back-link{justify-self:start;display:flex;gap:9px;align-items:center}.back-link span{font-size:18px}.case-socials{justify-self:end;display:flex;align-items:center;gap:18px}.case-socials a{font-weight:500;text-decoration:underline;text-decoration-thickness:1px;text-underline-offset:4px;transition:opacity .2s ease}.case-socials a:hover{opacity:.55}
.case-indicator{height:46px;padding:10px 22px 8px;border-radius:999px;color:#fff;background:#222;display:flex;flex-direction:column;justify-content:center;gap:7px}.case-name{font-size:12px;text-align:center;font-weight:700}.case-track{height:2px;background:rgba(255,255,255,.18)}.case-track i{display:block;height:100%;width:0;background:#fff}
.hero{padding-top:98px}.hero-card{min-height:570px;border-radius:34px;overflow:hidden;background:#FE5314;position:relative;display:grid;grid-template-columns:42% 58%;box-shadow:0 24px 60px rgba(64,29,16,.10)}
.hero-copy{z-index:2;padding:54px 22px 52px 52px;color:white;display:flex;flex-direction:column;align-items:flex-start}.brand-lockup{display:flex;align-items:center;gap:12px;font-size:26px;letter-spacing:-.04em}.brand-mark{position:relative;width:43px;height:43px;border-radius:50%;background:#fff;display:grid;place-items:center}.brand-mark:before,.brand-mark:after,.brand-mark i{content:"";position:absolute;width:9px;height:18px;background:var(--blue);border-radius:100% 0 100% 0;transform-origin:50% 100%}.brand-mark:before{transform:rotate(-60deg) translateY(-1px)}.brand-mark:after{transform:rotate(60deg) translateY(-1px)}.brand-mark i{transform:rotate(180deg) translateY(-1px)}
.eyebrow{margin-top:auto;font-size:14px;color:rgba(255,255,255,.72)}.hero h1{font-size:clamp(70px,8vw,122px);line-height:.86;margin:18px 0 22px}.hero-lead{max-width:390px;font-size:22px;line-height:1.42;color:rgba(255,255,255,.88)}
.hero-media{position:relative;overflow:hidden;background:transparent}.hero-media:after{content:"";position:absolute;inset:0;background:linear-gradient(90deg,rgba(254,83,20,.34) 0%,rgba(254,83,20,.08) 30%,transparent 60%)}.hero-media img{height:100%;object-fit:cover;object-position:73% center;transform:scale(1.18);will-change:transform}
.project-meta{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin-top:14px}.meta-card{background:#fff;border-radius:20px;padding:23px 24px;min-height:122px}.meta-card dt{font-size:12px;color:var(--muted);margin-bottom:12px}.meta-card dd{font-weight:650;line-height:1.35}
.impact-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin:96px 0 130px}.impact-card{padding:28px 24px;min-height:190px;border-radius:24px;background:#171717;color:white;display:flex;flex-direction:column;justify-content:space-between}.impact-card strong{font-size:52px;color:#fff}.impact-card span{font-size:14px;color:rgba(255,255,255,.68);max-width:190px}
.case-section{display:grid;grid-template-columns:var(--left) minmax(0,1fr);gap:72px;padding:64px 0 128px;border-top:1px solid var(--line);scroll-margin-top:90px}.section-label{align-self:start;position:sticky;top:106px;display:flex;gap:20px;font-size:13px;font-weight:700}.section-label span{color:var(--muted);font-variant-numeric:tabular-nums}.section-label p{max-width:150px}
.section-body{min-width:0}.section-head{margin-bottom:64px}.kicker{text-transform:uppercase;letter-spacing:.1em;font-size:11px;font-weight:800;color:var(--muted);margin-bottom:16px}.section-head h2{font-size:clamp(38px,5vw,66px);line-height:1.04;max-width:880px}.split-copy{display:grid;grid-template-columns:1fr 1fr;gap:48px;margin:0 0 64px}.split-copy p{font-size:17px;color:#4e4e4d}.split-copy .lead{font-family:"PP Neue Machina",sans-serif;font-size:28px;line-height:1.2;color:var(--ink);letter-spacing:-.035em}.split-copy>div p+p{margin-top:22px}
.feature-cards,.research-summary{display:grid;grid-template-columns:repeat(3,1fr);gap:12px}.soft-card,.research-card{min-height:240px;background:#fff;border-radius:24px;padding:28px;display:flex;flex-direction:column}.soft-card span,.research-card em{font-style:normal;font-size:12px;color:var(--muted)}.soft-card h3,.research-card h3{font-size:24px;line-height:1.12;margin:auto 0 14px}.soft-card p,.research-card p{font-size:14px;color:var(--muted)}
.statement{font-size:clamp(30px,4.1vw,52px);line-height:1.16;padding:48px;background:#171717;color:white;border-radius:26px;margin-bottom:24px}.statement:before{content:"“";display:block;color:#FE5314;font-size:72px;line-height:.65;margin-bottom:22px}
.metric-table{border-radius:24px;background:#fff;padding:0 26px;overflow:hidden}.table-row{display:grid;grid-template-columns:140px 1.25fr 1fr;gap:22px;padding:22px 0;border-top:1px solid var(--line);align-items:start}.table-row:first-child{border:0}.table-row span{color:var(--muted)}.table-row strong{font-weight:650}.table-head{font-size:11px;text-transform:uppercase;letter-spacing:.08em}
.research-summary{margin-bottom:20px}.research-card{min-height:260px}.research-card em{width:38px;height:38px;border-radius:50%;background:#f0f0ee;display:grid;place-items:center}.research-card h3{font-size:26px}
.media-card{background:#fff;border-radius:24px;padding:12px;margin:22px 0;overflow:hidden;cursor:zoom-in}.media-card img{border-radius:16px;max-height:700px;object-fit:contain;background:#f7f7f7}.media-card figcaption{padding:15px 10px 7px;font-size:13px;color:var(--muted)}
.insight-list{margin-top:20px}.insight-list-head,.insight-list article{display:grid;grid-template-columns:52px 1fr 1fr;gap:28px;align-items:start}.insight-list-head{padding:0 0 14px;border-bottom:1px solid var(--line);color:var(--muted);font-size:11px;font-weight:700;letter-spacing:.08em;text-transform:uppercase}.insight-list article{padding:24px 0;border-bottom:1px solid var(--line)}.insight-list span{color:var(--muted);font-size:12px}.insight-list h3{font-family:"Manrope",sans-serif;font-size:18px;font-weight:700;letter-spacing:-.02em}.insight-list p{color:var(--muted)}
.large-copy{font-family:"PP Neue Machina",sans-serif;font-size:30px;line-height:1.3;letter-spacing:-.035em;max-width:880px;margin:0 0 48px}.expandable{background:#171717;color:white;border-radius:24px;overflow:hidden;margin-top:22px}.expandable summary{list-style:none;padding:26px 28px;display:flex;justify-content:space-between;cursor:pointer}.expandable summary::-webkit-details-marker{display:none}.expandable summary i{font-style:normal;color:rgba(255,255,255,.55);font-size:13px}.tall-image{max-height:78vh;overflow:auto;margin:0 12px 12px;border-radius:16px;background:#fff}.tall-image img{min-width:760px}
.decision-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:12px;margin-top:22px}.decision-grid article{background:#fff;border-radius:22px;padding:28px;min-height:210px}.decision-grid b{font-size:12px;color:var(--muted)}.decision-grid h3{font-size:25px;line-height:1.15;margin:44px 0 12px}.decision-grid p{color:var(--muted);font-size:14px}
.visual-gallery{display:grid;grid-template-columns:1fr 1fr;gap:12px}.visual-gallery .media-card{margin:0}.visual-gallery .wide{grid-column:1/-1}.visual-gallery img{max-height:520px}
.scenario{background:#171717;border-radius:28px;color:white;padding:36px 36px 20px;margin:0 0 22px;overflow:hidden}.scenario-copy{display:grid;grid-template-columns:60px 1fr 1fr;gap:22px;align-items:start;margin-bottom:30px}.scenario-copy span{color:rgba(255,255,255,.42)}.scenario-copy h3{font-size:30px;line-height:1.1}.scenario-copy p{color:rgba(255,255,255,.58)}.scenario figure{border-radius:18px;background:#090909;overflow:hidden;cursor:zoom-in}.scenario img{max-height:560px;object-fit:contain}
.test-stats{display:grid;grid-template-columns:repeat(3,1fr);gap:12px;margin-bottom:22px}.test-stats article{background:#fff;border-radius:22px;padding:28px;min-height:180px;display:flex;flex-direction:column;justify-content:space-between}.test-stats strong{font-family:"PP Neue Machina",sans-serif;font-weight:500;font-size:40px;letter-spacing:-.04em}.test-stats span{font-size:14px;color:var(--muted)}
.before-after{display:grid;grid-template-columns:1fr 1fr;gap:12px;margin:22px 0}.before-after>div{background:#fff;border-radius:22px;padding:16px}.before-after span{display:inline-block;padding:4px 10px;border-radius:99px;background:#f0f0ee;font-size:12px;margin-bottom:12px}.before-after img{border-radius:14px;max-height:560px;object-fit:contain}.note{padding:30px;border-radius:22px;background:#fff0ea;color:#7f2c0d;font-size:18px}
.experiment{display:grid;grid-template-columns:110px 1fr 220px;gap:30px;padding:34px;background:#171717;border-radius:26px;color:white;align-items:start}.experiment-number{font-family:"PP Neue Machina",sans-serif;font-size:40px;color:#FE5314}.experiment h3{font-size:29px;margin-bottom:12px}.experiment p{color:rgba(255,255,255,.6)}.experiment small{display:block;color:rgba(255,255,255,.45);margin-bottom:10px}.experiment strong{line-height:1.35}.events{list-style:none;padding:0;display:grid;grid-template-columns:repeat(3,1fr);gap:12px;margin:20px 0 0}.events li{padding:22px;border-radius:18px;background:#fff;font-size:14px}.events li:before{content:"↗";color:var(--blue);margin-right:12px}
.result-gallery{display:grid;grid-template-columns:2fr 1fr 1fr;gap:12px}.result-gallery figure{border-radius:22px;overflow:hidden;background:#ddd;cursor:zoom-in}.result-gallery img{height:100%;object-fit:cover;min-height:440px}.result-copy{display:grid;grid-template-columns:1fr 2fr;gap:40px;padding:60px 0}.result-copy h3{font-size:32px}.result-copy p{font-size:23px;line-height:1.45;color:#494948}.prototype-link{display:flex;justify-content:space-between;align-items:center;background:#171717;color:white;border-radius:999px;padding:30px 32px;font-family:"PP Neue Machina",sans-serif;font-size:28px;letter-spacing:-.03em;transition:background .3s,transform .3s}.prototype-link:hover{background:var(--blue-dark);transform:translateY(-3px)}.prototype-link b{font-size:34px;font-weight:300}.prototype-link--secondary{margin-top:12px;border:1px solid rgba(23,23,23,.22);background:transparent;color:var(--ink)}.prototype-link--secondary:hover{background:rgba(23,23,23,.06)}
.footer{display:flex;justify-content:space-between;padding:34px 0 130px;color:var(--muted);font-size:13px}
.case-dock{position:fixed;z-index:90;left:50%;bottom:20px;transform:translateX(-50%);display:flex;align-items:center;gap:8px}.contents-toggle,.case-sound-toggle{height:55px;border:0;border-radius:999px;background:rgba(25,25,25,.91);color:#fff;display:flex;align-items:center;backdrop-filter:blur(12px);box-shadow:0 12px 36px rgba(0,0,0,.18);cursor:pointer}.contents-toggle{min-width:220px;gap:12px;padding:0 18px}.contents-toggle .menu-glyph{color:#aaa;font-size:20px}.contents-toggle b{font-size:12px;color:#aaa}.contents-toggle .active-label{font-size:13px;font-weight:650}.contents-toggle i{width:26px;height:26px;border-radius:50%;border:4px solid rgba(255,255,255,.22);border-top-color:#fff;margin-left:auto;transform:rotate(0deg)}.case-sound-toggle{min-width:154px;gap:9px;padding:5px 10px 5px 6px;text-align:left;background:rgba(25,25,25,.82)}.case-sound-icon{position:relative;width:43px;height:43px;flex:0 0 43px;border-radius:50%;display:grid;place-items:center;background:rgba(255,255,255,.94);overflow:hidden}.case-sound-icon>img{width:100%;height:100%;object-fit:cover}.case-sound-state{position:absolute;inset:0;display:grid;place-items:center;background:rgba(0,0,0,.48);opacity:0;transition:opacity .18s ease}.case-sound-state img{width:21px;height:21px}.case-sound-toggle:hover .case-sound-state,.case-sound-toggle:focus-visible .case-sound-state{opacity:1}.case-sound-toggle strong,.case-sound-toggle small{display:block;line-height:1.15}.case-sound-toggle strong{font-size:12px}.case-sound-toggle small{margin-top:3px;font-size:10px;color:rgba(255,255,255,.55)}.case-sound-toggle[aria-pressed="true"]{background:rgba(25,25,25,.96)}.case-sound-toggle[aria-pressed="true"] .case-sound-icon{box-shadow:0 0 0 2px rgba(255,255,255,.2)}
.contents-panel{position:fixed;z-index:89;left:50%;bottom:86px;width:min(460px,calc(100vw - 32px));max-height:min(610px,calc(100vh - 130px));overflow:auto;transform:translate(-50%,22px);opacity:0;pointer-events:none;background:rgba(20,20,20,.96);color:#fff;border-radius:26px;padding:22px;box-shadow:0 24px 60px rgba(0,0,0,.25);backdrop-filter:blur(18px);transition:opacity .3s ease,transform .3s ease}.contents-panel.open{opacity:1;pointer-events:auto;transform:translate(-50%,0)}.contents-head{display:flex;justify-content:space-between;align-items:center;margin-bottom:14px;padding:2px 5px 14px;border-bottom:1px solid rgba(255,255,255,.12)}.contents-head button{border:0;background:none;color:#fff;font-size:28px;cursor:pointer}.contents-panel ol{list-style:none;margin:0;padding:0}.contents-panel a{display:grid;grid-template-columns:40px 1fr;padding:12px 6px;border-radius:10px;font-size:14px;color:rgba(255,255,255,.67)}.contents-panel a:hover,.contents-panel a.active{background:rgba(255,255,255,.08);color:white}.contents-panel a span{color:rgba(255,255,255,.35)}
.image-modal{width:max-content;max-width:calc(100vw - 32px);max-height:calc(100vh - 32px);overflow:visible;border:1px solid rgba(255,255,255,.22);padding:12px;background:#171717;border-radius:26px;color:#fff;box-shadow:0 30px 100px rgba(0,0,0,.42)}.image-modal::backdrop{background:rgba(0,0,0,.72);backdrop-filter:blur(6px)}.image-modal button{position:absolute;z-index:3;right:-16px;top:-16px;display:grid;place-items:center;width:44px;height:44px;padding:0;border:1px solid rgba(255,255,255,.28);border-radius:50%;background:#171717;color:#fff;box-shadow:0 10px 28px rgba(0,0,0,.32);font-size:27px;line-height:1;cursor:pointer}.image-modal img{display:block;width:auto;max-width:calc(100vw - 58px);height:auto;max-height:calc(100vh - 58px);object-fit:contain;border-radius:15px}
.reveal{opacity:0;transform:translateY(22px);transition:opacity .9s cubic-bezier(.22,1,.36,1),transform .9s cubic-bezier(.22,1,.36,1)}.reveal.is-visible{opacity:1;transform:none}.stagger>.reveal:nth-child(2){transition-delay:.08s}.stagger>.reveal:nth-child(3){transition-delay:.16s}.stagger>.reveal:nth-child(4){transition-delay:.24s}
@media(max-width:900px){:root{--shell:min(100% - 28px,1180px);--left:1fr}.topbar{grid-template-columns:1fr auto;padding-inline:16px}.case-indicator{display:none}.hero-card{grid-template-columns:1fr;min-height:auto}.hero-copy{min-height:450px;padding:34px}.hero-media{height:400px}.hero-media:after{background:linear-gradient(180deg,rgba(254,83,20,.3),transparent 35%)}.project-meta,.impact-grid{grid-template-columns:1fr 1fr}.case-section{grid-template-columns:1fr;gap:34px;padding:48px 0 90px}.section-label{position:static}.feature-cards,.research-summary{grid-template-columns:1fr}.scenario-copy{grid-template-columns:42px 1fr}.scenario-copy p{grid-column:2}.experiment{grid-template-columns:1fr}.result-gallery{grid-template-columns:1fr 1fr}.result-gallery figure:first-child{grid-column:1/-1}.result-copy{grid-template-columns:1fr}.events{grid-template-columns:1fr 1fr}}
@media(max-width:620px){body{font-size:15px}.topbar{height:62px}.hero{padding-top:76px}.hero-card{border-radius:24px}.hero-copy{min-height:380px;padding:28px 24px}.hero h1{font-size:66px}.hero-lead{font-size:18px}.hero-media{height:300px}.project-meta,.impact-grid,.test-stats{grid-template-columns:1fr}.impact-grid{margin:60px 0 90px}.impact-card{min-height:150px}.section-head{margin-bottom:38px}.section-head h2{font-size:36px}.split-copy,.visual-gallery,.before-after{grid-template-columns:1fr}.split-copy{gap:24px}.statement{padding:28px;font-size:28px}.table-row{grid-template-columns:1fr;gap:7px}.table-head{display:none}.insight-list article{grid-template-columns:36px 1fr}.insight-list p{grid-column:2}.decision-grid{grid-template-columns:1fr}.scenario{padding:24px 14px 14px}.scenario-copy h3{font-size:24px}.result-gallery{grid-template-columns:1fr}.result-gallery figure:first-child{grid-column:auto}.result-gallery img{min-height:360px}.events{grid-template-columns:1fr}.prototype-link{font-size:20px;padding:24px}.footer{padding-bottom:110px}.case-dock{bottom:14px}.case-sound-toggle{min-width:55px;width:55px;padding:6px}.case-sound-toggle>span:last-child{display:none}.back-link{font-size:12px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.reveal{opacity:1;transform:none;transition:none}.hero-media img{transform:scale(1.18)!important}.contents-panel,.prototype-link{transition:none}}

/* Origin hero refresh */
.hero-card{background:linear-gradient(0deg,#FE5314 0%,rgba(254,83,20,.58) 27%,rgba(254,83,20,.15) 56%,transparent 100%)}
.hero-card:after{content:"";position:absolute;z-index:0;inset:auto 0 0;height:48%;pointer-events:none;background:radial-gradient(ellipse at 34% 118%,rgba(246,153,82,.44),transparent 68%)}
.brand-lockup .brand-mark{position:static;width:48px;height:48px;border-radius:14px;object-fit:cover;background:none;display:block}
.hero-media{z-index:1;position:relative;overflow:hidden;background:transparent}
.hero-media:after{display:none}
.hero-media:before{content:"";position:absolute;z-index:1;inset:0;background:linear-gradient(90deg,rgba(254,83,20,.22),transparent 42%);pointer-events:none}

/* Balanced case headings */
.section-head h2{font-size:clamp(38px,3.8vw,50px);line-height:1.03;max-width:900px;text-wrap:balance}

/* Browser-native full image links */
.media-card,.scenario figure,.result-gallery figure,.section-illustration{position:relative}
.inspect-link{position:absolute;z-index:8;right:22px;bottom:22px;display:inline-flex;align-items:center;gap:9px;padding:11px 15px;border-radius:999px;background:rgba(24,24,24,.88);color:#fff;font-size:12px;font-weight:750;letter-spacing:.01em;backdrop-filter:blur(12px);box-shadow:0 9px 24px rgba(0,0,0,.18);cursor:pointer;transition:transform .25s ease,background .25s ease}
.inspect-link:after{content:"↗";font-size:15px;font-weight:400}
.inspect-link:hover{transform:translateY(-2px);background:var(--blue-dark)}
.media-card .inspect-link{right:28px;bottom:69px}
.section-illustration .inspect-link{right:16px;bottom:16px}
.scenario .inspect-link{right:18px;bottom:18px;background:rgba(255,255,255,.92);color:#171717}
.result-gallery .inspect-link{right:14px;bottom:14px}

@media(max-width:900px){
  .hero-media{height:430px}
  .hero-media:before{background:linear-gradient(180deg,rgba(254,83,20,.22),transparent 30%)}
}
@media(max-width:620px){
  .section-head h2{font-size:34px}
  .hero-media{height:340px}
  .inspect-link{right:12px;bottom:12px;padding:10px 13px}
  .media-card .inspect-link{right:24px;bottom:65px}
  .section-illustration .inspect-link{right:12px;bottom:12px}
}
@media(prefers-reduced-motion:reduce){
  .inspect-link{transition:none}
}

/* Orange Origin system */
:root{--blue:#FE5314;--blue-dark:#c93d08;--success:#259447;--success-soft:#e7f5eb}
.case-switcher{position:relative;height:48px;padding:4px;border-radius:999px;background:#222;display:grid;grid-template-columns:1fr 1fr;align-items:center;gap:3px;color:#fff}
.case-switcher a{position:relative;z-index:1;padding:9px 14px;border-radius:999px;text-align:center;font-size:12px;font-weight:750;color:rgba(255,255,255,.55);transition:color .25s ease,background .25s ease}
.case-switcher a.active{background:#FE5314;color:#fff}
.case-switcher a:not(.active):hover{color:#fff;background:rgba(255,255,255,.08)}
.case-switcher .case-track{display:none}
.hero-card{background:linear-gradient(to top,#FE5314 0%,rgba(254,83,20,.58) 27%,rgba(254,83,20,.15) 54%,rgba(254,83,20,0) 100%);border:0;outline:0}
.hero-card:after{background:radial-gradient(ellipse at 34% 118%,rgba(254,83,20,.28),transparent 68%)}
.hero-copy{color:var(--ink)}
.hero-copy .eyebrow{color:rgba(23,23,23,.6)}
.hero-copy .hero-lead{color:rgba(23,23,23,.78)}
.hero-media:before{display:none}
.statement:before,.events li:before{color:#FE5314}
.note{background:#fff0ea;color:#7f2c0d}
.experiment-number{color:#FE5314}
.scroll-progress span{background:#FE5314}
@media(max-width:900px){
  .topbar{grid-template-columns:minmax(76px,1fr) minmax(220px,280px) minmax(48px,1fr)}
}
@media(max-width:620px){
  .topbar{grid-template-columns:26px minmax(170px,1fr) auto;gap:8px;padding-inline:12px}
  .back-link{font-size:0;gap:0}.back-link span{font-size:18px}
  .case-switcher{height:42px;padding:3px}
  .case-switcher a{padding:8px 7px;font-size:10.5px}
  .case-socials{gap:7px;font-size:9px}.case-socials a{text-underline-offset:3px}
}

/* Shared phone header and readable mobile scale for both cases. */
@media(max-width:760px){
  body{font-size:16px}
  .topbar{height:70px;padding-inline:12px;grid-template-columns:auto auto minmax(0,1fr);gap:9px}
  .back-link{width:28px;min-width:28px;justify-content:flex-start;font-size:0;gap:0}
  .back-link span{font-size:21px}
  .case-switcher{justify-self:start;width:max-content;height:46px;margin-right:3px;padding:4px;grid-template-columns:auto auto}
  .case-switcher a{padding:10px 11px;font-size:14px;white-space:nowrap}
  .case-socials{justify-self:end;gap:10px;font-size:14px;white-space:nowrap}
  .case-socials a{text-underline-offset:3px}

  .hero{padding-top:84px}
  .hero-card{border-radius:24px}
  .hero-copy{min-height:390px;padding:28px 24px}
  .brand-lockup{min-height:48px}
  .hero h1{font-size:clamp(54px,17vw,72px)}
  .eyebrow,.hero-lead{font-size:16px}
  .project-meta,.impact-grid,.test-stats{grid-template-columns:1fr}
  .meta-card dt,.soft-card span,.research-card em,.section-label,.kicker,.media-card figcaption,.insight-list span,.next-case small{font-size:14px}
  .meta-card dd,.soft-card p,.research-card p,.table-row,.insight-list p,.scenario-copy p,.events li{font-size:16px}

  .case-dock{left:12px;right:12px;bottom:12px;width:auto;transform:none}
  .case-sound-toggle{display:flex;width:142px;min-width:142px;height:58px;padding:6px 10px 6px 6px}
  .case-sound-toggle>span:last-child{display:block;min-width:0}
  .case-sound-toggle strong,.case-sound-toggle small{font-size:14px;overflow:hidden;text-overflow:ellipsis;white-space:nowrap}
  .contents-toggle{flex:1;min-width:0;height:58px;padding:0 14px}
  .contents-toggle b,.contents-toggle .active-label{font-size:14px}
}

@media(max-width:540px){
  .topbar{gap:10px}
  .case-switcher{height:56px;padding:7px;gap:3px}
}

/* Keep both case tabs inside the switcher at every responsive width. */
@media(max-width:900px){
  .topbar{grid-template-columns:28px minmax(176px,280px) minmax(0,1fr);gap:clamp(7px,1.4vw,12px)}
  .case-switcher{box-sizing:border-box;justify-self:stretch;width:100%;min-width:0;grid-template-columns:minmax(0,1fr) minmax(0,1fr)}
  .case-switcher a{min-width:0;padding-inline:clamp(7px,1.6vw,12px);font-size:clamp(11px,1.9vw,14px);overflow:hidden;text-overflow:ellipsis}
}
@media(max-width:520px){
  .topbar{grid-template-columns:26px minmax(164px,208px) minmax(0,1fr);gap:7px;padding-inline:9px}
  .case-switcher{height:46px;padding:4px}
  .case-switcher a{padding-inline:6px;font-size:11px}
  .case-socials{gap:6px;font-size:10px}
}

/* Updated case heroes, stronger project names and full music controls. */
.case-switcher a{font-weight:800}
.hero h1{font-weight:800}
.hero-media .hero-showcase{position:absolute;z-index:3;left:50%;bottom:-12%;width:auto;height:116%;max-width:none;object-fit:contain;object-position:center;filter:drop-shadow(0 26px 34px rgba(8,18,28,.28));transform:translateX(-50%);will-change:auto}
.case-sound-player{position:relative;display:flex;align-items:center;gap:9px;min-width:166px;height:55px;padding:5px 10px 5px 6px;border:1px solid rgba(255,255,255,.08);border-radius:999px;background:rgba(25,25,25,.91);color:#fff;text-align:left;box-shadow:0 12px 36px rgba(0,0,0,.18);backdrop-filter:blur(12px);cursor:pointer;transition:background .2s ease,border-color .2s ease,transform .12s ease}
.case-sound-player:hover,.case-sound-player:focus-within{border-color:rgba(255,255,255,.22);background:rgba(48,48,48,.96)}
.case-sound-player:active{transform:translateY(1px)}
.case-sound-icon{position:relative;width:43px;height:43px;flex:0 0 43px;padding:0;border:0;border-radius:50%;display:grid;place-items:center;background:rgba(255,255,255,.94);overflow:hidden;cursor:pointer}
.case-sound-icon>img{width:100%;height:100%;object-fit:cover}
.case-sound-state{position:absolute;inset:0;display:grid;place-items:center;background:rgba(0,0,0,.48);opacity:0;transition:opacity .18s ease}
.case-sound-state img{width:21px;height:21px}
.case-sound-icon:hover .case-sound-state,.case-sound-icon:focus-visible .case-sound-state,.case-sound-player.audio-feedback .case-sound-state{opacity:1}
.case-sound-player.audio-feedback .case-sound-state{animation:case-audio-feedback .42s ease}
@keyframes case-audio-feedback{0%{transform:scale(.76);opacity:0}35%{transform:scale(1);opacity:1}100%{transform:scale(1);opacity:0}}
.case-sound-copy{display:grid;min-width:0;line-height:1.15}
.case-sound-copy strong{font-size:12px;white-space:nowrap}
.case-sound-copy small{margin-top:3px;font-size:10px;color:rgba(255,255,255,.55);overflow:hidden;text-overflow:ellipsis;white-space:nowrap}
.case-sound-next{display:grid;place-items:center;width:0;height:32px;margin-left:-9px;padding:0;border:0;border-radius:50%;background:rgba(255,255,255,.08);opacity:0;overflow:hidden;pointer-events:none;cursor:pointer;transition:width .22s ease,margin .22s ease,opacity .16s ease,background .18s ease}
.case-sound-next img{width:20px;height:20px}
.case-sound-player:hover .case-sound-next,.case-sound-next:focus-visible{width:32px;margin-left:0;opacity:1;pointer-events:auto}
.case-sound-next:hover{background:rgba(255,255,255,.16)}
.case-sound-volume{--volume-percent:32%;position:absolute;left:0;bottom:calc(100% + 5px);display:flex;align-items:center;gap:9px;width:100%;min-width:190px;padding:10px 12px;border-radius:16px;background:rgba(25,25,25,.96);box-shadow:0 12px 30px rgba(0,0,0,.2);opacity:0;transform:translateY(5px);pointer-events:none;transition:opacity .18s ease .12s,transform .18s ease .12s}
.case-sound-player:hover .case-sound-volume,.case-sound-volume:focus-within{opacity:1;transform:none;pointer-events:auto;transition-delay:0s}
.case-sound-volume img{width:21px;height:21px;flex:0 0 21px}
.case-sound-volume input{width:100%;height:16px;margin:0;cursor:pointer;appearance:none;background:transparent}
.case-sound-volume input::-webkit-slider-runnable-track{height:3px;border-radius:99px;background:linear-gradient(to right,#fff 0 var(--volume-percent),rgba(255,255,255,.3) var(--volume-percent) 100%)}
.case-sound-volume input::-webkit-slider-thumb{width:14px;height:14px;margin-top:-5.5px;border:0;border-radius:50%;background:#fff;appearance:none}
.case-sound-volume input::-moz-range-track{height:3px;border-radius:99px;background:rgba(255,255,255,.3)}
.case-sound-volume input::-moz-range-progress{height:3px;border-radius:99px;background:#fff}
.case-sound-volume input::-moz-range-thumb{width:14px;height:14px;border:0;border-radius:50%;background:#fff}
@media(max-width:760px){
  .case-sound-player{width:156px;min-width:156px;height:58px;padding:6px 10px 6px 6px}
  .case-sound-copy strong,.case-sound-copy small{font-size:14px}
  .case-sound-volume{width:190px}
}
@media(prefers-reduced-motion:reduce){.hero-media .hero-showcase{transform:translateX(-50%)!important}.case-sound-player,.case-sound-next{transition:none}}

/* Final hero composition: transparent black fades into the page. */
.hero-card{
  background:
    linear-gradient(to top,
      #090909 0%,
      rgba(9,9,9,.9) 32%,
      rgba(9,9,9,.48) 64%,
      rgba(9,9,9,0) 100%);
}
.hero-card::after{display:none}
.hero-copy{color:#fff;text-shadow:0 2px 24px rgba(0,0,0,.22)}
.hero-copy .eyebrow{color:rgba(255,255,255,.74)}
.hero-copy .hero-lead{color:rgba(255,255,255,.9)}
.hero h1{
  font-size:5vw;
  letter-spacing:0;
}
.hero-media .hero-showcase{
  left:54%;
  bottom:-7%;
  height:105%;
  max-width:94%;
}
@media(max-width:900px){
  .hero h1{font-size:clamp(52px,10vw,72px)}
  .hero-media .hero-showcase{left:50%;bottom:-6%;height:104%;max-width:92%}
}
@media(max-width:620px){
  .hero h1{font-size:clamp(48px,15vw,64px)}
  .hero-media .hero-showcase{bottom:-5%;height:102%;max-width:94%}
  .insight-list-head{grid-template-columns:1fr 1fr;gap:16px;padding-left:36px}
  .insight-list-head span:first-child{display:none}
}

/* Centered 1440px Origin hero with the phones behind the copy on desktop. */
.hero.page-shell{width:min(1440px,calc(100vw - 48px))}
.hero-card{
  display:block;
  height:clamp(560px,41vw,620px);
  min-height:0;
  isolation:isolate;
  background:
    linear-gradient(to bottom,rgba(34,91,145,.04) 0%,rgba(245,116,78,.18) 54%,rgba(254,83,20,.96) 100%),
    url("../public/sky-reference.webp") center 45%/cover no-repeat;
}
.hero-card::before{content:"";position:absolute;z-index:0;inset:0;background:linear-gradient(90deg,rgba(19,62,104,.1),transparent 30%,transparent 70%,rgba(19,62,104,.1));pointer-events:none}
.hero-media{position:absolute;z-index:1;inset:0;height:auto;overflow:hidden;background:transparent;pointer-events:none}
.hero-media::before,.hero-media::after{display:none}
.hero-media .hero-phone{position:absolute;bottom:-21%;width:auto;height:114%;max-width:none;object-fit:contain;object-position:center bottom;filter:drop-shadow(0 24px 32px rgba(22,31,44,.24));will-change:auto}
.hero-phone--goals{left:.5%;transform:rotate(-4deg)}
.hero-phone--home{right:.5%;transform:rotate(4deg)}
.hero-copy{position:absolute;z-index:3;inset:0;display:flex;align-items:center;justify-content:center;padding:120px 24px 48px;color:#fff;text-align:center;text-shadow:0 2px 24px rgba(25,38,54,.25)}
.hero-copy .brand-lockup{position:absolute;top:52px;left:50%;transform:translateX(-50%)}
.brand-lockup .brand-mark{width:52px;height:52px}
.hero h1{margin:0;font-size:clamp(78px,6.6vw,104px);font-weight:800;line-height:.9;letter-spacing:0}
.hero-copy .eyebrow{margin:28px 0 20px;color:rgba(255,255,255,.86);font-size:17px}
.hero-copy .hero-lead{max-width:540px;color:#fff;font-size:24px;line-height:1.38;text-wrap:balance}

@media(max-width:1000px){
  .hero.page-shell{width:min(100% - 28px,900px)}
  .hero-card{display:flex;height:auto;min-height:0;flex-direction:column}
  .hero-copy{position:relative;inset:auto;order:1;min-height:410px;padding:112px 28px 42px}
  .hero-copy .brand-lockup{top:36px}
  .hero h1{font-size:clamp(62px,10vw,82px)}
  .hero-copy .eyebrow{margin:24px 0 17px;font-size:16px}
  .hero-copy .hero-lead{max-width:560px;font-size:21px}
  .hero-media{position:relative;inset:auto;order:2;height:440px;flex:0 0 440px}
  .hero-media .hero-phone{bottom:-45%;height:124%}
  .hero-phone--goals{left:5%;transform:rotate(-3deg)}
  .hero-phone--home{right:5%;transform:rotate(3deg)}
}

@media(max-width:620px){
  .hero.page-shell{width:calc(100% - 20px)}
  .hero-card{border-radius:24px}
  .hero-copy{min-height:370px;padding:98px 20px 34px}
  .hero-copy .brand-lockup{top:28px}
  .brand-lockup .brand-mark{width:48px;height:48px}
  .hero h1{font-size:clamp(54px,17vw,68px)}
  .hero-copy .eyebrow{margin:20px 0 15px;font-size:14px}
  .hero-copy .hero-lead{font-size:18px;line-height:1.4}
  .hero-media{height:330px;flex-basis:330px}
  .hero-media .hero-phone{bottom:-42%;height:120%}
  .hero-phone--goals{left:-2%;transform:rotate(-3deg)}
  .hero-phone--home{right:-2%;transform:rotate(3deg)}
}

@media(prefers-reduced-motion:reduce){
  .hero-media .hero-phone--goals{transform:rotate(-4deg)!important}
  .hero-media .hero-phone--home{transform:rotate(4deg)!important}
}

/* Unified case navigation, contact action and readable labels. */
.footer{font-size:16px}
.case-sound-copy strong{font-size:14px}
.case-sound-copy small{font-size:12px}
.contents-toggle b{font-size:12px}
.contents-toggle .active-label{font-size:14px}
.meta-card dt,.soft-card span,.research-card em,.section-label,.kicker,.media-card figcaption,.insight-list span,.next-case small{font-size:12px}

.case-sound-player{isolation:isolate}
.case-sound-player::before{
  content:"";
  position:absolute;
  z-index:2;
  inset:-2px;
  border-radius:inherit;
  padding:2px;
  background:linear-gradient(115deg,rgba(255,255,255,.08),rgba(255,255,255,.88),rgba(255,255,255,.16));
  -webkit-mask:linear-gradient(#000 0 0) content-box,linear-gradient(#000 0 0);
  -webkit-mask-composite:xor;
  mask-composite:exclude;
  opacity:0;
  pointer-events:none;
}
.case-sound-player.is-playing::before{animation:case-player-glow 2.8s ease-in-out infinite}
@keyframes case-player-glow{0%,100%{opacity:.12}50%{opacity:.72}}
.case-sound-player:hover,.case-sound-player:focus-within{border-color:rgba(255,255,255,.3);background:rgba(46,46,46,.94)}
.case-sound-next{background:rgba(0,0,0,.28)}
.case-sound-next:hover{background:rgba(0,0,0,.46)}
.case-sound-volume{bottom:calc(100% - 2px);transition:opacity .2s ease .38s,transform .2s ease .38s}
.case-sound-player:hover .case-sound-volume,.case-sound-volume:hover,.case-sound-volume:focus-within{transition-delay:0s}

.contents-panel{
  overflow:visible;
  padding:16px;
  border-radius:30px;
}
.contents-head{
  min-height:58px;
  margin:0 0 16px;
  padding:16px;
  border:0;
  border-radius:999px;
  background:var(--blue);
}
.contents-head span{font-family:"PP Neue Machina",sans-serif;font-size:20px;font-weight:800}
.contents-head button{
  position:absolute;
  top:-50px;
  right:0;
  display:grid;
  place-items:center;
  width:42px;
  height:42px;
  padding:0;
  border-radius:50%;
  background:rgba(25,25,25,.92);
  font-size:24px;
}
.contents-panel ol{
  display:grid;
  gap:7px;
  max-height:min(500px,calc(100vh - 250px));
  overflow-y:auto;
  padding-right:3px;
}
.contents-panel a{
  min-height:48px;
  align-items:center;
  padding:12px 16px;
  border-radius:999px;
  font-size:14px;
}

.case-contact-link{
  display:flex;
  align-items:center;
  justify-content:space-between;
  gap:12px;
  min-height:88px;
  margin-top:12px;
  padding:24px 32px;
  border-radius:22px;
  background:transparent;
  font-family:"PP Neue Machina",sans-serif;
  font-size:28px;
  transition:background .25s ease,color .25s ease,transform .25s ease;
}
.case-contact-link img{width:30px;height:30px;transition:opacity .25s ease}
.case-contact-link:hover{background:rgba(23,23,23,.06);color:#686868;transform:translateY(-2px)}
.case-contact-link:hover img{opacity:.62}
@media(max-width:760px){
  .footer{font-size:13px}
  .case-contact-link{min-height:72px;padding:20px 24px;font-size:20px}
  .contents-panel{padding:16px}
}

/* Compact case contents popup anchored to its trigger. */
.contents-toggle i{display:none}
.contents-toggle .active-number{order:1}
.contents-toggle .active-label{order:2}
.contents-toggle .menu-glyph{
  order:3;
  margin-left:auto;
  color:#fff;
}
.contents-panel{
  width:220px;
  max-height:none;
  padding:16px;
  overflow:visible;
}
.contents-head{
  min-height:auto;
  margin:0;
  padding:4px;
  border-radius:0;
  background:transparent;
}
.contents-panel ol{
  gap:0;
  max-height:none;
  overflow:visible;
  padding:0;
}
.contents-panel a{
  min-height:44px;
  padding:10px 16px;
}
@media(min-width:761px){
  .contents-panel{
    left:calc(50% + 87px);
    bottom:75px;
    transform:translate(-50%,18px);
  }
  .contents-panel.open{transform:translate(-50%,0)}
}
@media(max-width:760px){
  .contents-panel{
    left:50%;
    width:calc(100vw - 24px);
    bottom:70px;
  }
  .contents-panel a{min-height:42px;padding:9px 16px}
}

/* Keep the contents menu visually detached and the secondary CTA quiet. */
.case-contact-link:hover{
  background:transparent;
  color:#686868;
  transform:none;
}
.case-sound-volume{
  bottom:calc(100% + 8px);
  border-radius:999px;
}
.case-sound-volume::after{
  content:"";
  position:absolute;
  right:0;
  bottom:-10px;
  left:0;
  height:12px;
}
@media(min-width:761px){.contents-panel{bottom:83px}}
@media(max-width:760px){.contents-panel{bottom:78px}}

/* Yandex Music popup shared by both case pages. */
.sound-main{display:flex;align-items:center;gap:9px;min-width:0;padding:0;border:0;color:inherit;background:transparent;text-align:left;cursor:pointer}
.case-sound-main{min-width:0}
.sound-cover__state img{filter:brightness(0) invert(1)}
.case-dock{bottom:max(20px,env(safe-area-inset-bottom))}
@media(max-width:640px){.case-dock{bottom:max(12px,env(safe-area-inset-bottom))}}

/* Expanded Origin case narrative. */
.context-grid{display:grid;grid-template-columns:1fr 1fr;gap:12px;margin:-28px 0 64px}
.context-card{min-height:250px;padding:30px;border-radius:24px;background:#fff;display:flex;flex-direction:column}
.context-card>span,.block-heading>span,.discovery-detail__title>span,.outcome-card>span{font-size:11px;font-weight:800;letter-spacing:.09em;text-transform:uppercase;color:var(--muted)}
.context-card h3{max-width:420px;margin:auto 0 16px;font-size:25px;line-height:1.14}
.context-card p{font-size:14px;color:var(--muted)}

.subsection-title{margin:0 0 18px;font-size:28px;line-height:1.15}
.product-logic{margin:0 0 24px;padding:32px;border-radius:28px;background:#171717;color:#fff}
.block-heading{display:grid;grid-template-columns:180px 1fr;gap:28px;align-items:start;margin-bottom:28px}
.block-heading h3{font-size:28px;line-height:1.14}
.product-logic .block-heading>span{color:rgba(255,255,255,.5)}
.product-logic-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:10px}
.product-logic-grid article{min-height:250px;padding:24px;border-radius:20px;background:rgba(255,255,255,.07);display:flex;flex-direction:column}
.product-logic-grid article:last-child{background:#FE5314}
.product-logic-grid span{font-size:11px;font-weight:800;letter-spacing:.08em;text-transform:uppercase;color:rgba(255,255,255,.5)}
.product-logic-grid article:last-child span{color:rgba(255,255,255,.72)}
.product-logic-grid h4{margin:auto 0 14px;font-family:"PP Neue Machina",sans-serif;font-size:21px;font-weight:500;line-height:1.15;letter-spacing:-.03em}
.product-logic-grid p{margin:0;font-size:14px;color:rgba(255,255,255,.62)}
.product-logic-grid article:last-child p{color:rgba(255,255,255,.84)}

.discovery-detail{display:grid;grid-template-columns:1fr;gap:28px;margin:20px 0;padding:32px;border-radius:24px;background:#fff}
.discovery-detail__title h3{margin-top:12px;font-size:25px;line-height:1.15}
.discovery-detail__body{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);gap:0 36px;align-items:start}
.discovery-detail__body>p{font-size:17px;color:#4e4e4d}
.discovery-detail__body ul{margin:0;padding:0;list-style:none}
.discovery-detail__body li{position:relative;padding:13px 0 13px 24px;border-top:1px solid var(--line);color:var(--muted)}
.discovery-detail__body li:before{content:"↗";position:absolute;left:0;color:var(--blue)}
.discovery-detail__body li b{color:var(--ink)}
.discovery-detail__body .discovery-outcome{grid-column:1/-1;width:100%;margin-top:24px;padding:20px;border-radius:16px;background:#fff0ea;font-size:15px;color:#7f2c0d}
.insight-list-head{padding-top:14px}

.supporting-copy{max-width:760px;margin:-24px 0 42px;font-size:17px;color:var(--muted)}
.supporting-copy--spaced{margin:28px 0 18px}

.analytics-copy{display:grid;grid-template-columns:220px 1fr;gap:42px;margin-bottom:24px}
.analytics-copy h3{font-size:28px;line-height:1.15}.analytics-copy p{font-size:17px;color:var(--muted)}
.activation-funnel{list-style:none;margin:0 0 12px;padding:0;display:grid;grid-template-columns:repeat(5,1fr);gap:8px}
.activation-funnel li{position:relative;min-height:138px;padding:20px;border-radius:20px;background:#fff;display:flex;flex-direction:column;justify-content:space-between}
.activation-funnel li:last-child{background:#171717;color:#fff}
.activation-funnel span{font-size:11px;color:var(--muted)}
.activation-funnel li:last-child span{color:rgba(255,255,255,.52)}
.activation-funnel b{font-size:14px;line-height:1.35}
.activation-note{margin-bottom:32px;padding:22px 24px;border-radius:18px;background:#fff0ea;color:#7f2c0d}
.activation-note b{margin-right:6px}
.events li{position:relative;padding-right:54px}
.events li:before{position:absolute;right:22px;margin-right:0}

.business-model{margin-top:64px;padding:32px;border-radius:28px;background:#fff}
.business-model-grid{display:grid;grid-template-columns:1fr 1fr;gap:12px}
.business-model-grid article{min-height:240px;padding:26px;border-radius:20px;background:#f2f2f0;display:flex;flex-direction:column}
.business-model-grid article:nth-child(3){background:#171717;color:#fff}
.business-model-grid article:nth-child(4){background:#fff0ea;color:#7f2c0d}
.business-model-grid span{font-size:11px;font-weight:800;letter-spacing:.08em;text-transform:uppercase;color:var(--muted)}
.business-model-grid article:nth-child(3) span{color:rgba(255,255,255,.5)}
.business-model-grid h4{margin:auto 0 14px;font-family:"PP Neue Machina",sans-serif;font-size:22px;font-weight:500;line-height:1.15;letter-spacing:-.03em}
.business-model-grid p{margin:0;font-size:14px;color:var(--muted)}
.business-model-grid article:nth-child(3) p{color:rgba(255,255,255,.62)}
.business-model-grid article:nth-child(4) p{color:#7f2c0d}

.outcome-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:12px;margin:0 0 12px}
.outcome-card{min-height:300px;padding:28px;border-radius:24px;background:#fff;display:flex;flex-direction:column}
.outcome-card h3{margin:auto 0 16px;font-size:23px;line-height:1.15}
.outcome-card p{font-size:14px;color:var(--muted)}

@media(max-width:900px){
  .context-grid,.outcome-grid{grid-template-columns:1fr}
  .context-card,.outcome-card{min-height:220px}
  .analytics-copy{grid-template-columns:180px 1fr;gap:28px}
  .activation-funnel{grid-template-columns:repeat(3,1fr)}
}
@media(max-width:620px){
  .context-grid{margin-top:-12px;margin-bottom:48px}
  .context-card{padding:24px}
  .block-heading,.analytics-copy{grid-template-columns:1fr;gap:18px}
  .product-logic,.business-model{padding:24px}.product-logic-grid,.business-model-grid{grid-template-columns:1fr}
  .product-logic-grid article,.business-model-grid article{min-height:220px}
  .discovery-detail{gap:18px;padding:24px}.discovery-detail__body{grid-template-columns:1fr;gap:18px}.discovery-detail__body>p{font-size:16px}.discovery-detail__body .discovery-outcome{grid-column:auto;margin-top:4px}
  .supporting-copy{margin-top:-16px;font-size:16px}.supporting-copy--spaced{margin-top:24px}
  .activation-funnel{grid-template-columns:1fr}
  .activation-funnel li{min-height:96px}
  .outcome-card{min-height:240px}
}

/* Case heroes v2: one fixed 1440px composition that adapts below desktop. */
.origin-page .hero.page-shell,
.b2b-page .hero.page-shell{
  width:min(1440px,calc(100vw - 32px));
}
.origin-page .hero-card,
.b2b-page .hero-card{
  display:block;
  height:clamp(540px,41.5vw,598px);
  min-height:0;
  isolation:isolate;
  overflow:hidden;
  border:0;
  border-radius:36px;
}
.origin-page .hero-card{
  background:linear-gradient(180deg,transparent 0%,transparent 26%,rgba(254,83,20,.08) 34%,#f98e67 70%,#fe5314 100%);
  box-shadow:inset 0 -96px 100px rgba(201,61,8,.22);
}
.b2b-page .hero-card{
  background:linear-gradient(180deg,transparent 0%,transparent 26%,rgba(235,0,21,.08) 34%,#ef6573 70%,#c90013 100%);
  box-shadow:inset 0 -96px 100px rgba(109,0,10,.24);
}
.origin-page .hero-card::before,
.b2b-page .hero-card::before{
  content:"";
  position:absolute;
  z-index:0;
  inset:auto 0 0;
  height:48%;
  pointer-events:none;
}
.origin-page .hero-card::before{
  background:radial-gradient(ellipse at 66% 112%,rgba(145,37,0,.28),transparent 66%);
}
.b2b-page .hero-card::before{
  background:radial-gradient(ellipse at 66% 112%,rgba(92,0,8,.32),transparent 66%);
}
.origin-page .hero-card::after,
.b2b-page .hero-card::after{display:none}
.origin-page .hero-media,
.b2b-page .hero-media{
  position:absolute;
  z-index:2;
  inset:0;
  height:auto;
  overflow:hidden;
  background:transparent;
  pointer-events:none;
}
.origin-page .hero-media::before,
.origin-page .hero-media::after,
.b2b-page .hero-media::before,
.b2b-page .hero-media::after{display:none}
.origin-page .hero-media .hero-art,
.b2b-page .hero-media .hero-art{
  position:absolute;
  display:block;
  max-width:none;
  height:auto;
  object-fit:contain;
  object-position:center bottom;
  filter:none;
  transform:none !important;
  will-change:auto;
}
.origin-page .hero-media .hero-art{
  right:-2.8%;
  top:24px;
  bottom:auto;
  width:auto;
  height:140%;
  max-height:840px;
}
.b2b-page .hero-media .hero-art{
  right:-4.5%;
  top:22px;
  bottom:auto;
  width:auto;
  height:132%;
  max-height:790px;
}
.origin-page .hero-copy,
.b2b-page .hero-copy{
  position:absolute;
  z-index:3;
  inset:0 auto 0 0;
  width:50%;
  display:flex;
  flex-direction:column;
  align-items:flex-start;
  justify-content:flex-end;
  min-height:0;
  padding:68px 32px 68px 68px;
  color:#fff;
  text-align:left;
  text-shadow:none;
}
.origin-page .hero-copy .brand-lockup,
.b2b-page .hero-copy .brand-lockup{
  position:absolute;
  top:52px;
  left:68px;
  transform:none;
}
.origin-page .brand-lockup .brand-mark,
.b2b-page .b2b-mark{
  width:52px;
  height:52px;
  border-radius:14px;
}
.origin-page .hero h1,
.b2b-page .hero h1{
  margin:0;
  font-size:clamp(68px,6vw,88px);
  font-weight:800;
  line-height:.92;
  letter-spacing:0;
}
.b2b-page .hero h1{font-size:clamp(56px,5vw,74px)}
.origin-page .hero-copy .eyebrow,
.b2b-page .hero-copy .eyebrow{
  margin:24px 0 16px;
  color:rgba(255,255,255,.88);
  font-size:17px;
  line-height:1.4;
}
.origin-page .hero-copy .hero-lead,
.b2b-page .hero-copy .hero-lead{
  max-width:570px;
  margin:0;
  color:#fff;
  font-size:clamp(20px,1.75vw,25px);
  line-height:1.38;
  text-wrap:balance;
}
.b2b-page .hero-copy .hero-lead{max-width:520px}

@media(max-width:1000px){
  .origin-page .hero.page-shell,
  .b2b-page .hero.page-shell{width:min(900px,calc(100% - 28px))}
  .origin-page .hero-card,
  .b2b-page .hero-card{
    display:flex;
    flex-direction:column;
    height:auto;
    min-height:0;
    border-radius:30px;
  }
  .origin-page .hero-card{
    background:linear-gradient(180deg,transparent 0%,transparent 22%,rgba(254,83,20,.08) 31%,#fb8e67 62%,#fe5314 100%);
  }
  .b2b-page .hero-card{
    background:linear-gradient(180deg,transparent 0%,transparent 22%,rgba(235,0,21,.08) 31%,#ef6573 62%,#c90013 100%);
  }
  .origin-page .hero-copy,
  .b2b-page .hero-copy{
    position:relative;
    inset:auto;
    order:1;
    width:100%;
    min-height:410px;
    padding:112px 34px 42px;
  }
  .origin-page .hero-copy .brand-lockup,
  .b2b-page .hero-copy .brand-lockup{top:34px;left:34px}
  .origin-page .hero h1{font-size:clamp(64px,10vw,84px)}
  .b2b-page .hero h1{font-size:clamp(52px,8.5vw,72px)}
  .origin-page .hero-copy .eyebrow,
  .b2b-page .hero-copy .eyebrow{margin:22px 0 14px;font-size:16px}
  .origin-page .hero-copy .hero-lead,
  .b2b-page .hero-copy .hero-lead{max-width:620px;font-size:21px}
  .origin-page .hero-media,
  .b2b-page .hero-media{
    position:relative;
    inset:auto;
    order:2;
    flex:0 0 450px;
    height:450px;
  }
  .origin-page .hero-media .hero-art{
    right:auto;
    left:50%;
    top:auto;
    bottom:-38%;
    width:auto;
    height:140%;
    max-height:none;
    transform:translateX(-50%) !important;
  }
  .b2b-page .hero-media .hero-art{
    right:auto;
    left:50%;
    top:auto;
    bottom:-33%;
    width:auto;
    height:132%;
    max-height:none;
    transform:translateX(-50%) !important;
  }
}

@media(max-width:620px){
  .origin-page .hero.page-shell,
  .b2b-page .hero.page-shell{width:calc(100% - 20px)}
  .origin-page .hero-card,
  .b2b-page .hero-card{border-radius:24px}
  .origin-page .hero-copy,
  .b2b-page .hero-copy{min-height:390px;padding:96px 20px 34px}
  .origin-page .hero-copy .brand-lockup,
  .b2b-page .hero-copy .brand-lockup{top:26px;left:20px}
  .origin-page .brand-lockup .brand-mark,
  .b2b-page .b2b-mark{width:48px;height:48px}
  .origin-page .hero h1{font-size:clamp(54px,17vw,68px)}
  .b2b-page .hero h1{font-size:clamp(42px,13.5vw,56px)}
  .origin-page .hero-copy .eyebrow,
  .b2b-page .hero-copy .eyebrow{margin:20px 0 13px;font-size:14px}
  .origin-page .hero-copy .hero-lead,
  .b2b-page .hero-copy .hero-lead{font-size:18px;line-height:1.4}
  .origin-page .hero-media,
  .b2b-page .hero-media{height:330px;flex-basis:330px}
  .origin-page .hero-media .hero-art{bottom:-35%;height:132%}
  .b2b-page .hero-media .hero-art{bottom:-28%;height:122%}
}

/* Review pass: refined content hierarchy, research proof and responsive controls. */
.context-card>span{margin-bottom:28px}
.context-card h3{margin:0 0 18px}
.case-wide-media{grid-column:1/-1;width:100%;margin:0}
.case-wide-media img{width:100%;height:auto;max-height:none;object-fit:cover;background:transparent}
.metrics-title,.decision-title{margin-top:40px;margin-bottom:20px}
.block-heading:not(:has(>span)){grid-template-columns:1fr}
.discovery-detail__body li:before{content:"";top:20px;width:8px;height:8px;border-radius:50%;background:#818480}
.discovery-detail__body .discovery-outcome{background:var(--success-soft);color:var(--success)}
.embedded-research-media{margin:28px 0 0;background:#f4f4f2}
.embedded-research-media img{background:#fff}
.embedded-insights{grid-column:1/-1;margin-top:30px;padding-top:4px}
.visual-principles{grid-template-columns:1fr 1fr;margin-bottom:64px}
.visual-principles .lead{font-size:28px}
.visual-principles__summary{grid-column:1/-1;max-width:820px;margin-top:4px;font-size:17px!important;line-height:1.55;color:var(--muted)!important}

.test-summary{display:grid;grid-template-columns:minmax(230px,.72fr) minmax(0,1.6fr);border:1px solid var(--line);border-radius:26px;background:#fff;overflow:hidden}
.test-scenario,.usability-results{padding:30px}
.test-scenario{border-right:1px solid var(--line)}
.test-scenario>span,.usability-results>span{display:block;margin-bottom:28px;font-size:12px;font-weight:800;text-transform:uppercase;letter-spacing:.08em;color:var(--muted)}
.test-scenario h3,.usability-results h3{margin-bottom:16px;font-size:24px}
.test-scenario p,.test-scenario li{color:var(--muted)}
.test-scenario ul{margin:20px 0 0;padding-left:20px}
.usability-primary{display:grid;grid-template-columns:auto 1fr auto 1fr;gap:14px;align-items:end;margin-bottom:34px}
.usability-primary strong{font-family:"PP Neue Machina",sans-serif;font-size:38px;font-weight:500;color:var(--success)}
.usability-primary small{padding-bottom:6px;color:var(--muted)}
.usability-scores{display:grid;grid-template-columns:repeat(4,1fr);gap:10px}
.usability-scores article{min-height:150px;padding:20px;border:1px solid var(--success);border-radius:18px;background:var(--success-soft);display:flex;flex-direction:column;justify-content:space-between}
.usability-scores strong{font-family:"PP Neue Machina",sans-serif;font-size:32px;font-weight:500;color:var(--success)}
.usability-scores strong small{font-size:14px}
.usability-scores span{font-size:14px}

.activation-funnel{grid-template-columns:repeat(6,1fr)}
.activation-funnel li:last-child{background:#fff;color:var(--ink)}
.activation-funnel li:last-child span{color:var(--muted)}
.activation-funnel .activation-point{background:#fe5314;color:#fff}
.activation-funnel .activation-point span{color:rgba(255,255,255,.72)}
.activation-funnel .activation-point img{width:26px;height:26px;filter:brightness(0) invert(1)}
.activation-funnel .activation-point small{font-size:11px;color:rgba(255,255,255,.76)}
.activation-note{display:flex;align-items:flex-start;gap:14px;background:#fff0ea;color:#8d3516}
.activation-note>img{width:28px;height:28px;flex:0 0 28px}
.activation-note b{display:block;margin:0 0 6px;font-size:17px}
.activation-note p{margin:0;color:inherit}
.experiment{grid-template-columns:110px 1fr 220px}
.experiment .events{grid-column:1/-1;grid-template-columns:repeat(3,1fr);margin:8px 0 0;padding-top:26px;border-top:1px solid rgba(255,255,255,.14)}
.experiment .events li{display:flex;align-items:center;gap:10px;padding:17px;background:rgba(255,255,255,.08);color:#fff}
.experiment .events li:before{display:none}
.experiment .events img{order:2;width:22px;height:22px;margin-left:auto;filter:brightness(0) invert(1);opacity:.78}
.business-model .block-heading{margin-bottom:28px}
.business-model-grid article{min-height:300px}
.business-model-grid article:nth-child(4){background:var(--success);color:#fff}
.business-model-grid article:nth-child(4) span,.business-model-grid article:nth-child(4) p{color:rgba(255,255,255,.88)}
.plan-list{margin:0;padding-left:18px;color:var(--muted);font-size:14px;line-height:1.45}
.plan-list li+li{margin-top:7px}
.business-model-grid article:nth-child(3) .plan-list{color:rgba(255,255,255,.68)}
.result-gallery{grid-template-columns:repeat(3,minmax(0,1fr));max-width:1040px;margin-inline:auto}
.result-gallery figure:first-child{grid-column:auto}
.result-gallery img{width:100%;height:520px;min-height:0;object-fit:cover}
.outcome-grid{grid-template-columns:repeat(2,1fr)}

/* Keep both floating controls content-sized and centered on every viewport. */
.case-dock{left:50%;right:auto;width:max-content;max-width:calc(100vw - 24px);transform:translateX(-50%);justify-content:center}
.contents-toggle{width:auto;min-width:0;padding-inline:18px}
.contents-panel{width:220px;max-width:calc(100vw - 24px)}

@media(max-width:1000px){
  .origin-page .hero-card{background:linear-gradient(180deg,#f58a66 0%,#fb7147 34%,#fe5314 100%)}
  .origin-page .hero-copy{color:#fff;text-shadow:0 2px 22px rgba(106,28,4,.34)}
  .origin-page .hero-copy .eyebrow,.origin-page .hero-copy .hero-lead{color:#fff}
  .activation-funnel{grid-template-columns:repeat(3,1fr)}
  .test-summary{grid-template-columns:1fr}
  .test-scenario{border-right:0;border-bottom:1px solid var(--line)}
  .usability-scores{grid-template-columns:repeat(2,1fr)}
  .experiment{grid-template-columns:1fr}
  .experiment .events{grid-column:1}
  .result-gallery{grid-template-columns:repeat(3,minmax(0,1fr))}
  .result-gallery figure:first-child{grid-column:auto}
  .result-gallery img{height:430px}
}

@media(max-width:760px){
  .case-dock{left:50%;right:auto;width:max-content;transform:translateX(-50%)}
  .case-sound-player{flex:0 0 auto}
  .contents-toggle{flex:0 0 auto;min-width:0;width:auto}
  .contents-panel{left:50%;width:220px;max-width:calc(100vw - 24px)}
}

@media(max-width:620px){
  .case-wide-media{border-radius:20px}
  .context-card>span{margin-bottom:22px}
  .visual-principles{grid-template-columns:1fr}
  .visual-principles__summary{grid-column:1}
  .usability-primary{grid-template-columns:1fr 1fr}
  .usability-primary small{padding-bottom:0}
  .usability-scores{grid-template-columns:1fr}
  .activation-funnel{grid-template-columns:1fr 1fr}
  .experiment .events{grid-template-columns:1fr}
  .business-model-grid article{min-height:auto}
  .result-gallery{grid-template-columns:1fr}
  .result-gallery img{height:auto;min-height:360px}
  .outcome-grid{grid-template-columns:1fr}
  .case-sound-player{width:148px;min-width:148px}
  .contents-toggle{height:58px;padding-inline:14px}
}

/* Browser review refinements. */
.metric-table .metrics-title{margin:0;padding:28px 0 20px}
.metric-table .table-head{border-top:0}

.embedded-research-media{grid-column:1/-1;width:100%;margin:28px 0 0}
.embedded-insights article:last-child{border-bottom:0}

.scenario{padding:36px}

.usability-results>span{margin-bottom:18px}
.usability-results h3{margin-bottom:12px}
.usability-description{max-width:680px;margin:0 0 24px;color:var(--muted);font-size:15px;line-height:1.55}
.usability-scores{grid-template-columns:repeat(2,minmax(0,1fr))}
.usability-scores article{min-width:0}

.activation-note{background:var(--success-soft);color:var(--success)}
.activation-note>img{filter:invert(48%) sepia(82%) saturate(545%) hue-rotate(83deg) brightness(83%) contrast(89%)}
.activation-funnel .activation-point{background:var(--success-soft);color:var(--success)}
.activation-funnel .activation-point span,.activation-funnel .activation-point small{color:var(--success)}
.activation-funnel .activation-point img{filter:invert(48%) sepia(82%) saturate(545%) hue-rotate(83deg) brightness(83%) contrast(89%)}

.business-model-grid article h4{margin:8px 0 18px}
.business-model-grid article:nth-child(2){background:#fe5314;color:#fff}
.business-model-grid article:nth-child(2)>span{margin-bottom:10px;color:rgba(255,255,255,.72)}
.business-model-grid article:nth-child(2) h4{margin-top:0}
.business-model-grid article:nth-child(2) .plan-list{color:rgba(255,255,255,.88)}
.business-model-grid article:first-child>span{margin-bottom:4px}
.business-model-grid .trial-benefit{color:var(--success);font-weight:650}

.result-gallery img{height:460px}
.result-gallery figure:first-child img{object-position:23% center}
.result-gallery figure:first-child .inspect-link{top:auto;bottom:14px}

@media(max-width:620px){
  .image-modal{max-width:calc(100vw - 20px);max-height:calc(100vh - 20px);padding:8px;border-radius:18px}
  .image-modal img{max-width:calc(100vw - 38px);max-height:calc(100vh - 38px);border-radius:11px}
  .image-modal button{right:-8px;top:-18px;width:40px;height:40px;font-size:24px}
}

@media(max-width:1200px){
  .activation-funnel{grid-template-columns:repeat(3,minmax(0,1fr))}
}

@media(max-width:620px){
  .scenario{padding:24px}
  .usability-scores{grid-template-columns:1fr}
  .activation-funnel{grid-template-columns:1fr 1fr}
}

/* Match the main-page artwork parallax strength in both case heroes. */
.origin-page .hero-media .hero-art,
.b2b-page .hero-media .hero-art{
  --hero-base-x:0%;
  --hero-tilt-x:0deg;
  --hero-tilt-y:0deg;
  --hero-shift-x:0px;
  --hero-shift-y:0px;
  --hero-scale:1;
  transform:translateX(var(--hero-base-x)) perspective(900px) rotateX(var(--hero-tilt-x)) rotateY(var(--hero-tilt-y)) translate3d(var(--hero-shift-x),var(--hero-shift-y),0) scale(var(--hero-scale)) !important;
  transform-origin:center;
  backface-visibility:hidden;
  will-change:transform;
  transition:transform .3s cubic-bezier(.2,.75,.25,1);
}
.hero-card.is-parallax-active .hero-art{transition-duration:.08s}
@media(max-width:900px){
  .origin-page .hero-media .hero-art,
  .b2b-page .hero-media .hero-art{--hero-base-x:-50%}
}
@media(prefers-reduced-motion:reduce){
  .origin-page .hero-media .hero-art,
  .b2b-page .hero-media .hero-art{transition:none}
}

/* Full-width case illustrations supplied with the project. */
.section-illustration{
  width:100%;
  margin:36px 0 0;
  border-radius:28px;
  overflow:hidden;
  background:#fff;
  cursor:zoom-in;
}
.section-illustration img{display:block;width:100%;height:auto;object-fit:contain}
#result .section-illustration{margin-bottom:28px}
@media(max-width:620px){
  .section-illustration{margin-top:24px;border-radius:20px}
  #result .section-illustration{margin-bottom:20px}
}

/* Keep back navigation and case tabs together below desktop widths. */
.topbar-left{display:contents}
@media(max-width:1100px){
  .topbar{display:flex;grid-template-columns:none;gap:18px}
  .topbar-left{display:flex;align-items:center;gap:16px;min-width:0}
  .topbar-left .back-link{flex:0 0 auto}
  .topbar-left .case-switcher{flex:0 1 340px;width:min(340px,46vw);min-width:0}
  .case-socials{margin-left:auto;flex:0 0 auto}
}
@media(max-width:760px){
  .topbar{gap:10px}
  .topbar-left{flex:1 1 auto;gap:10px}
  .topbar-left .case-switcher{flex:1 1 auto;width:auto;max-width:280px}
}

/* Origin illustrations: framed during the story, unframed in the final result. */
.origin-page #discovery .section-illustration,
.origin-page #flow .section-illustration{padding:16px;background:#fff}
.origin-page #discovery .section-illustration img,
.origin-page #flow .section-illustration img{border-radius:18px}
.origin-page #result .section-illustration{padding:0;background:transparent}

/* Final case sections use the full page-shell width below their labels. */
.project-meta .meta-card dt{font-size:14px;font-weight:700}
.final-section{grid-template-columns:minmax(0,1fr);gap:24px}
.final-section .section-label{position:static;top:auto}
.final-section .section-body{width:100%;min-width:0}
.final-section .section-head{margin-bottom:40px}
.final-section .result-gallery{max-width:none}

/* Compact closing actions, matching the scale of controls on the home page. */
.result-actions{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:12px;margin-top:28px}
.result-actions .prototype-link{min-height:62px;padding:0 22px;border-radius:999px;font-size:17px;letter-spacing:-.02em}
.result-actions .prototype-link b{font-size:24px}
.result-actions .prototype-link--secondary{margin-top:0}
.final-section .case-contact-link{
  width:max-content;
  min-height:50px;
  margin:24px auto 0;
  padding:0 18px 0 24px;
  border-radius:999px;
  background:transparent;
  gap:12px;
  font-family:"Manrope",sans-serif;
  font-size:14px;
  font-weight:600;
}
.final-section .case-contact-link img{width:24px;height:24px}
.final-section .case-contact-link:hover{background:rgba(255,255,255,.62);color:var(--ink);transform:none}

@media(max-width:620px){
  .final-section{gap:18px}
  .final-section .section-head{margin-bottom:30px}
  .result-actions{grid-template-columns:1fr;gap:8px;margin-top:20px}
  .result-actions .prototype-link{min-height:54px;padding:0 18px;font-size:15px}
  .final-section .case-contact-link{min-height:46px;margin-top:20px;padding:0 14px 0 18px;font-size:13px}
}